Carlson Wagonlit (CWT)

CWT "Connect"

 

Profile

“Connect” is the central communication medium created for customers of international business travel specialist Carlson Wagonlit Travel (CWT). CWT supports specialist retailers, travel managers and travellers by providing business travel and meeting and event services, as well as various technical tools for organizing and booking travel.

 

Brief

The mission of the magazine is to build B2B customer loyalty to CWT and to positively enhance and consolidate CWT’s profile and image. Customers should also receive concrete support with booking travel arrangements and with their journey, and be informed about the latest developments in the sector on an ongoing basis.

 

Solution

CWT Connect ensures that decision-makers in Germany’s large and small-scale companies are informed about current trends and topics in the business travel sector and about CWT’s services and features.

It provides readers with clear, attractively presented and expert information about ways of cutting travel costs and boosting efficiency in booking procedures, as well as solutions for increasing safety during travel. In addition, tips and addresses for appropriate meetings and events are provided. The editorial team draws on the M&E team’s wealth of experience in event management.

 

Result

The informative, interesting and inspiring content and practical benefits serve to drive booking interest among readers, and maintain or increase the intensity with which customers make use of CWT’s services.