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EFFICIENCY FROM TARGETED CONTENT

This year JI – The Home of Content once again convinced the FOX Awards jury with the efficiency of its targeted content!

 

Munich-based publisher JI – The Home of Content scooped a total of three Gold and seven Silver wins at the 2017 FOX Awards, honouring the efficiency of its content media in both print and online formats.

 

Munich, September 2017. Journal International can claim another hugely successful year at the 2017 FOX Awards, carrying off prizes in a total of ten categories.

 

The FOX AWARDS primarily honour quality of content across all channels, successful approaches to enhancing reach, dialogue quality, consistency of content-based and visual brand presentation, convenience and ease of use of channels for the target groups, and overall evaluation. The FOX AWARDS focus on a macroscopic view of the interaction between channels, touchpoints and technologies, rather than a microscopic view at the level of channel-related aspects, such as cover design, editorials, or individual articles.

 

Given this, the FOX AWARDS are a key barometer for future-facing development and superior implementation of cutting-edge content strategies – practices that JI – The Home of Content has successfully pursued for years.

 

The competition, initiated and organized by the industry website CP Wissen, showcases corporate media that demonstrates convincing concepts and high efficiency.

 

The following Journal International publications received the coveted Efficiency Award this year:

 

Gold:

BSW.Praemium

TELEKOM_LIFE

Weihnachtsmagazin

 

Silver:

Beauty & Life

Centaur

smart!

gloss Stylist

aktiv & gesund

Gesundheitsjournal

Fressnapf Magazin

 

For further information, visit http://www.foxawards.de/